New image for wp.pl - "Downloads of us ..."
Campaign kicks off a new virtual image of Polish
HR wants to promote as a portal where you can find all the information needed.
Thought leadership include eight major Polish cities and targeted primarily at young people.
Signs of a new image of wp.pl you can see in the cinema - 45-second spot on the street (outdoor) - including citylighty (Worlds stops), frontlighty (large format media with an area of 50m2); cityscrolle (all media in Poland set up in the zone spowolnionego move), backlighty (Warsaw) and fullbacki (branding buses in Warsaw and Gdansk); on the radio - broadcast 15-second spotu including in Radio Zet, RMF FM radio, Gold Przebojach, Radio PIN and Radio Wawa.
In addition, the campaign will be backed by actions in the press (including ads in weekly newspapers opinion).
There will be no lack of course, advertising on the Internet (a strong campaign on self portalu).
Creative team presents cut HR staff, who przykrywają red banner with the slogan "Downloads of us all."
Few prosper without promotion! Such times!
Well you know everybody who claimed that a good product (whether or not a service or product material) to promote itself and would be sold.
Yes, unfortunately, no longer is, for most aspects of our life. Only the most luxury goods and collectors are promoting the trend in the media, although other types are widely used (Apparently, each man knows no less than 250 people ...! "The news quickly split ...").
The text on the basis of "Start the virtual image fostering Polish campaign" e-biznes.pl
[See photo in PicLens]
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