Avoid marketing mistakes - or effective!
This time a little more about marketing in general.
Examples of errors, which will allow everyone to avoid achieve better effects of campaign advertising.
Text interesting, worth consideration. Not all examples are adequate for internet marketing, but with a little effort to parity raises.
6 most committed errors marketing.
the author of this article is Peter Organista
1 Marketing to the wrong people.
Do you know whom to target the promotion of your company? Is wondering who to reach your advertising? Is it thought the question of whether the recipient of your ads, your promotion may be interested in your product?
Or rather to promote indiscriminately to all. Hoping for a miracle, that somehow it will.
Thinking that among a large group of people is someone interested in your product. Almost you are not wrong. In the midst of thousands of people to target their promotion will find a buyer for your product.
But such a means to promote recalls an attempt to rozłupania shell eggs, a pneumatic hammer. A lot of the west, much effort and yet more noise and effect? Probably not suitable to eat.
Define your target group and stop advertising on blindly. If you want to promote your service, you first need to know to whom you want to sell. Who is your ideal client? How many years is what education is, how much earnings? The answers to these questions will help you better prepare the bid so that more people buy from you.
Will allow you to save time and money that you lost your company promoting the wrong people.
2 Writing about the characteristics not of benefit. So what really buys each customer?
Power 400 Watts, the speed of printing 30 pages per minute, LCD display. These are all characteristics of the products. Same characteristics, however, did not sell. People do not buy speakers for under 400 Watts, people buy music so famously that neighbors with a neighboring block askew look at them.
Is a completely different feature 30 pages per minute supported benefit.
The new model will allow you to do XYZ printer to print the outstanding 30 page report for the boss in less than inserting water for coffee.
Otherwise seems completely out of money to "LCD display" than to "monitor, which does not match the eyes, thanks to LCD technology."
Try to write about the benefits of the product. Same characteristics do not mean anything for the customer.
3 Claiming price before looking at the benefits and features.
It is as if the man invited the girl to date, which is 5 minutes ago he met in the tram. She almost does not know. Turned to him barely a few words, and is already asking her about the meeting. Striker unknown number of women wearing on the street and ask them about the meeting you will see how many of them would agree.
Therefore, before continuing the price of the product first describe what the customer will benefit by buying your product. Describe the problem, and how it solves your service.
Build the value of the product and then fill out a price.
4 focusing on their business rather than on the client.
Let me ask you a key question. "Who besides your own, celebrated your company?" Who will tell you: None. Nobody cares about your business. Nobody cares about what you are doing and what they do or that you are young, creative team.
"Customer only cares about himself," Well remember those words himself.
The client is not interested in your product, as long as it will not see any benefit in it for themselves. The customer always looks through the prism of the benefits that respond to selecting a product:
"So what will I have?"
"What are the benefits this will bring me?"
Perhaps it is clear, however, many web pages begins with the words:
Our company ...
We want to show you ...
Company XYZ does the ...
If you'd like to end successfully promoted on the Internet. Change the direction of its part of the "enterprising" to "For the customer". This allows the customer more quickly understand that it may benefit from the cooperation with you.
5. None call for the implementation of immediate action.
This is one of the most frequently committed errors. Advertising is good and the recipient is interested but does not specify clearly what to do after the recipient has read it. Instead, write, write to the newsletter, go to www.XYZ.pl or call the customer hotline leave a blank check.
As the nature of the people are lazy (also author) is usually postpone what should I do now for later. Each of us knows what 90% of cases, such procrastination ends. Nothing.
In their advertising, always ask for the execution of specific shares in order not to lose the customer. Be sure to give a reason for the implementation of such shares (the lower price for the next two hours, etc.)
6 The inability of the contact.
It is strange but some ad creators seem to naively think that their advertising so zaintryguje audience that break what you have done and will seek information about the product. How many times do you do this? I personally never.
How many times you saw your ad in the newspaper. Which was not given, how to contact us. It was not written, what to do, to order this product.
It is not even likely, but often there are such situations. Always give a contact in their advertisements. Avoid the situation in which the client will not know how to contact you by what you lose it.
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Peter Organista takes to be an effective promotion of small businesses on the Internet.
If you want to learn about other ways to promote your business, go to http://www.MalaReklama.pl
Article comes from website www.Artelis.pl
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