Best practices in marketing on the Internet
Today I invite you to read a short but very interesting article on the promotion of web sites by Darius Puzyrkiewicza.
Argument shows clearly that the deliberate and varied activities carried out by the average marketer much better able to promote the service than the most popular advertising campaigns aimed at the search results.
In the text there is no analysis of the appropriateness of the selection of keywords, which are essential for promoting the service through Google AdWords, which the comparison. But the observation is certainly correct measurement of the universe.
Personally, I think that the best is to use more channels promotion service course using the capability to monitor the effectiveness of each of them.
We strongly disagree with the statement "It is increasingly more important community online services which enable the exchange of information and assessment. Now this is living. "
In today's world, more active Internet user is registered in more than three sites / portals społecznościowych 
You might save even mention what the abbreviation means SMO used in the title of the text. This is the English acronym from the words Search Marketing Optimization, which can be translated as optimizing the ads for search engines.
SMO - an effective strategy for the promotion of Internet service
author of the article are Dariusz Puzyrkiewicz
Smart investment in the content of the Internet service is much more effective in winning visitors than paid advertising. While more? 1427%! This is the outcome of the application of Social Media Optimization. How to use this technique to increase attendance?
Internet service Marketingexperiments.com published the results of the test the effectiveness of the strategy for promoting, using Web 2.0 trends. The experiment was to answer the question - which marketing tactics will prove more effective:
1. Employment man who for 10 dollars an hour will run the blog, will address the content of the site and generally attract Internet users to selected parties using services społecznościowe.
- Or --
2. Google Adwords.
The result has been devastating for the Google Adwords campaign. The first strategy within 12 months has generated 93,207 unique visitors, while the other, within the 30-day test only in 2047. The overall cost of the first campaign, is $ 3600, while Google Adwords, within one month only absorbs $ 1250 A comparison of costs gives us about 1427% better ROI strategy, using Social Media Optimization.
The figures clearly indicate the great importance that people attach to the content sites. Interesting texts on the pages generate high traffic. This investment, which has a tremendous rate of return.
There is a growing role społecznościowych services, which allow Internet users to share information. This is of great importance for online marketing. So far, the site was optimized so as to fit in the algorithms search engines. A breakthrough is that now need not interested in the machine, but people. More and more important community online services which enable the exchange of information and assessment. Now this is living.
Does that mean there will be no ads? Not necessarily. But marketing strategies on the Internet should be more appreciated the role played by information in communication with the customer. If it proves to be valuable to the recipient, he would be willing to share it with others. And this is already the characteristics of viral marketing.
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Darius Puzyrkiewicz is a copywriter. He specializes in writing for publication on the Internet. He is the creator and owner of the service www.dynanet.pl
Article comes from website www.Artelis.pl
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