More and more ads on blogs
In today's issue of Journal of Internet users DI appeared short text ads on blogs are the results of studies Society for New Communications Research (SNCR) for the Internet advertising market.
Forecast, with over five years advertising agencies will invest more resources to advertising on blogs and podcastach than in traditional media such as newspapers and magazines ..
The results of tests from SNCR Jen McClure said at the conference BlogWorld.
The study addressed questions to 260 agencies, which were related to plans for advertising and market konwersacyjnych new media such as blogs. Currently, most agencies provided for this type of media around 2.5% of its total budget, but the agency plans to include a significant increase in these expenditures by the year 2012. As said Jen McClure, it is both small and large agencies.
Currently, the Network is about 110 million blogs and their comes a day more than 100 thousand. According to SNCR in recent years, the increase in the number of blogs exempt, but strengthens their importance and visibility.
Also changes the nature of blogs. Increasingly, they are enriched podcasts, video clips and applications (such as "wklejkami" service społecznościowych). This makes it part of this type are even more dynamic and effective.
Comments
Studies of course, relate to the U.S. market (which may also Canada). I am somewhat surprised that this announcement is such a time horizon. Five years to quite a lot ![]()
Our Polish blogs and the whole area around them is still far behind its natural, therefore, we will have to wait, probably, even more ![]()
But I think that provide advertising agencies, which go so far in the future are not entirely reliable. I have the impression that, despite such declarations as soon as it becomes apparent that advertising on blogs really gets to people who are direct recipients of the type of products and will be the real effects of advertising campaigns. This process of increasing the share of the advertising budget for the blogs will proceed much faster.
What I wish all income blogerom ![]()
3 Responses to "More and more ads on blogs"
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14 Nov 2007 16:02
No to good prospects before blogerami
06 Dec 2007 22:08
Most blogger waiting for a company to come and give them ima money for ad placement. And just sign in to partner with the theme-related blog and earn good money for selling them.
06 Dec 2007 23:12
Pat Sure that you are right
I think the problem is a lack of patience and consistency. Business this nature is not earn one a month